Counted in your own database, not Google Analytics: GA keeps its data in the GA console and reading it back needs a server, which a static site does not have. Browsers sending Do Not Track are skipped, so treat these as a trend rather than a total.

"All members" reaches everyone who hasn't muted emails. Each person gets their own email (no visible recipient list) from Mr. M Podcast | The Live Masterclass Series, in the site's own typography on a white card, with an unsubscribe note. A paragraph of exactly three lines starting "1. " is laid out as a class entry: when, topic, who.